Grade: B

MEDIUM RISK

Up & Up

Item: Up & Up
Rating: 60
Author: SupplementChecker

Part of Target

Up & Up has a SupplementChecker.co trust score of 60/100, which is a Grade B and indicates MEDIUM risk. Up & Up claims to be GMP Certified, but there is no evidence of third-party testing. Consumers should be aware of this when considering Up & Up products.

Up & Up Trust Summary

Trust Score: 60/100 (Above Average)
Grade: B
Risk Level: MEDIUM
Third-Party Tested: No
FDA Recalls: 0
Adverse Events: 1
GMP Certified: Yes

Up & Up has a trust score of 60/100 (Above Average). The brand is not third-party tested by NSF, USP, or Informed Sport, has no FDA recalls on record and 1 adverse event report.

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Red Flags

⚠No third-party testing certifications found

Verified Strengths

✓Clean FDA record — no warnings, recalls, or significant adverse events

Certifications

GMP Certified

GMP certification ensures manufacturing quality standards are met, but does not verify that product contents match the label through independent testing. Look for NSF, USP, or Informed Sport certifications for third-party verified products.

FDA Record

FDA Warning Letters

Recalls

Adverse Reports

Is Up & Up Third-Party Tested?

No — Up & Up is not currently third-party tested by independent certifiers like NSF, USP, or Informed Sport. They do hold GMP certification, which ensures manufacturing quality but does not independently verify product contents. We recommend looking for brands with verified third-party testing for the highest confidence in product quality. See our guide to third-party tested supplements.

Is Up & Up a Good Brand?

Up & Up scores 60/100 (B) — this is an average score. There may be room for improvement in testing transparency or certifications. Up & Up has a clean FDA record with no warnings or recalls. The brand does not currently hold third-party testing certifications.

About Up & Up

Up & Up is a brand of vitamins and minerals. Up & Up is a store brand owned by Target. The founding date of Up & Up is unknown. Up & Up products are widely available in Target stores and online.

Product Specialization

Up & Up specializes in vitamins and minerals. Their product line includes a variety of common supplements, such as multivitamins, vitamin D, calcium, and iron supplements. These products are generally positioned as affordable options within the broader supplement market.

Testing & Certifications Explained

Up & Up claims to be GMP Certified, which means the products are manufactured according to good manufacturing practices. However, Up & Up does not appear to provide evidence of third-party testing. Third-party testing is when an independent lab verifies the ingredients and potency of a supplement. The absence of third-party testing means there is no independent verification of product quality or label accuracy. Consumers wondering "is Up & Up third-party tested" should note that no evidence of this exists.

How Up & Up Compares

Compared to brands like Nature Made (trust score 75/100) and NOW Foods (trust score 82/100), Up & Up's trust score is lower. Nature Made and NOW Foods both engage in third-party testing and have greater transparency regarding ingredient sourcing. Kirkland Signature (trust score 65/100) is another store brand that, like Up & Up, has limited third-party testing information available.

Buying Guidance

Given Up & Up's trust score and lack of third-party testing, consumers should carefully evaluate their individual needs and risk tolerance. Purchase Up & Up products from Target or Target.com. Check the product label carefully for ingredient information and potential allergens before use. Consider that "Up & Up reviews" may reflect varying levels of satisfaction.

Frequently Asked Questions

Has Up & Up had any recalls?

No — as of 2026, Up & Up has zero FDA product recalls on record. They maintain a clean FDA record with no warning letters or significant adverse event reports. Up & Up received a trust score of 60/100 from SupplementChecker.

Are Up & Up supplements third-party tested?

No — Up & Up supplements are not currently third-party tested by independent certifiers like NSF, USP, or Informed Sport. They do have GMP (Good Manufacturing Practice) certification, which ensures manufacturing quality but does not independently verify product contents.

Is Up & Up safe?

Up & Up received a trust score of 60/100 (grade: B, risk level: MEDIUM). This score is calculated from FDA records, third-party certifications, adverse event reports, and transparency practices. No FDA warnings or recalls are on record.

Is Up & Up a good brand?

Up & Up scores 60/100 (grade: B) — this is an average score. There may be room for improvement in testing transparency or certifications. They do not currently hold third-party testing certifications like NSF, USP, or Informed Sport. No FDA warnings or recalls found.

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How We Calculated This Score

Every brand starts with a baseline score of 70/100.

Points added for: Third-party certifications (NSF +15, USP +15, Informed Sport +10), publishing lab results (+10), clean regulatory record (+10), 10+ years in business (+10), organic certification (+5).

Points deducted for: FDA warning letters (-25), product recalls (-20), high adverse events (-15), no third-party testing (-15), proprietary blends (-10), no GMP (-10).

Score is capped at 0-100. Grade and risk level are derived from the final score.

All data sourced from FDA.gov, Health Canada (LNHPD / recalls-rappels), NSF.org, USP.org, and publicly available brand information. Last updated: 4/9/2026.

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