NOW
NOW has a Trust Score of 30/100, which is Grade F and indicates a HIGH risk level. NOW does not appear to have any third-party testing certifications. Consumers should be aware of elevated FDA adverse event reports associated with NOW products.
NOW Trust Summary
- Trust Score
- 30/100 (Poor)
- Grade
- F
- Risk Level
- HIGH
- Third-Party Tested
- No
- FDA Recalls
- 0
- Adverse Events
- 30
NOW has a trust score of 30/100 (Poor). The brand is not third-party tested by NSF, USP, or Informed Sport, has no FDA recalls on record and 30 adverse event reports.
Where to Buy NOW
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Red Flags
- ⚠Elevated FDA adverse event reports (30)
- ⚠No third-party testing certifications found
- ⚠No GMP certification visible
Certifications
No certifications on record. This brand has not demonstrated GMP compliance or third-party testing verification.
FDA Record
Is NOW Third-Party Tested?
No — NOW is not currently third-party tested by independent certifiers like NSF, USP, or Informed Sport. No GMP certification was found on record either. We recommend looking for brands with verified third-party testing for the highest confidence in product quality. See our guide to third-party tested supplements.
Is NOW a Good Brand?
NOW scores 30/100 (F) — this is a below-average score. We recommend considering brands with third-party certifications like NSF or USP. NOW has a clean FDA record with no warnings or recalls. The brand does not currently hold third-party testing certifications.
About NOW
NOW is a supplement brand operating independently in the US. The founding date of NOW is unknown. NOW offers a wide range of supplements and health products.
Product Specialization
NOW specializes in various supplement categories, including vitamins, minerals, herbal supplements, fish oil, and protein products. They are known for offering a broad selection of affordable supplements across these categories.
Testing & Certifications Explained
NOW does not have any third-party certifications on record. This means that their products are not independently verified for quality, purity, or potency by organizations like USP, NSF, or Informed-Sport. Consumers should be aware that the absence of third-party testing increases the risk of inaccurate labeling or contamination. When considering "is NOW safe?", this lack of certification is a key factor.
How NOW Compares
Compared to brands like Thorne Research (Trust Score: 92/100) and Klean Athlete (Trust Score: 88/100), NOW's Trust Score is significantly lower. These competitors prioritize third-party testing and certifications, offering consumers greater assurance of product quality. Other brands like Nature Made (Trust Score: 60/100) have some certifications, placing them in a higher trust category than NOW. Checking "NOW reviews" and comparing them to competitors is advisable.
Buying Guidance
Given NOW's low Trust Score and lack of third-party certifications, consumers should exercise caution when purchasing their products. If you choose to buy NOW supplements, purchase from reputable retailers and carefully examine product labels for accurate ingredient information. Considering "is NOW a good brand?" depends on your risk tolerance and research.
Frequently Asked Questions
Has NOW had any recalls?
Are NOW supplements third-party tested?
Is NOW safe?
Is NOW a good brand?
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Want more comparisons? Browse our supplement categories or check our buying guides.
How We Calculated This Score
Every brand starts with a baseline score of 70/100.
Points added for: Third-party certifications (NSF +15, USP +15, Informed Sport +10), publishing lab results (+10), clean regulatory record (+10), 10+ years in business (+10), organic certification (+5).
Points deducted for: FDA warning letters (-25), product recalls (-20), high adverse events (-15), no third-party testing (-15), proprietary blends (-10), no GMP (-10).
Score is capped at 0-100. Grade and risk level are derived from the final score.
All data sourced from FDA.gov, Health Canada (LNHPD / recalls-rappels), NSF.org, USP.org, and publicly available brand information. Last updated: 4/9/2026.
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See the best third-party tested supplements →Quick Facts
- Trust Score
- 30/100
- Grade
- F
- Risk Level
- HIGH
- Third-Party Tested
- No
- FDA Recalls
- 0
- Adverse Reports
- 30
Similar Brands
Birds & Bees Winery
⚠ 1 product recall(s) on record
Uqora
⚠ Elevated FDA adverse event reports (21)
Emergen-C
⚠ High number of FDA adverse event reports (75)
One A Day
⚠ High number of FDA adverse event reports (118)
St. Francis Herb Farm
⚠ 4 product recall(s) on record