Grade: B+

MEDIUM RISK

Natural Vitality

Item: Natural Vitality
Rating: 70
Author: SupplementChecker

Part of Clorox

https://www.naturalvitality.com Est. 1982 (44 years)

Natural Vitality has a SupplementChecker.co trust score of 70/100, which is a grade of B+ and indicates MEDIUM risk. No third-party testing certifications were found. While not third-party tested, Natural Vitality is an established brand that has been operating since 1982.

Natural Vitality Trust Summary

Trust Score: 70/100 (Good)
Grade: B+
Risk Level: MEDIUM
Third-Party Tested: No
FDA Recalls: 0
Adverse Events: 2
Years in Business: 44 years
GMP Certified: Yes

Natural Vitality has a trust score of 70/100 (Good). The brand is not third-party tested by NSF, USP, or Informed Sport, has no FDA recalls on record and 2 adverse event reports and has been in business for 44 years.

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Red Flags

⚠No third-party testing certifications found

Verified Strengths

✓Established brand — operating since 1982 (44 years)
✓Clean FDA record — no warnings, recalls, or significant adverse events

Certifications

GMP Certified

GMP certification ensures manufacturing quality standards are met, but does not verify that product contents match the label through independent testing. Look for NSF, USP, or Informed Sport certifications for third-party verified products.

FDA Record

FDA Warning Letters

Recalls

Adverse Reports

Is Natural Vitality Third-Party Tested?

No — Natural Vitality is not currently third-party tested by independent certifiers like NSF, USP, or Informed Sport. They do hold GMP certification, which ensures manufacturing quality but does not independently verify product contents. We recommend looking for brands with verified third-party testing for the highest confidence in product quality. See our guide to third-party tested supplements.

Is Natural Vitality a Good Brand?

Natural Vitality scores 70/100 (B+) — this is an average score. There may be room for improvement in testing transparency or certifications. Natural Vitality has a clean FDA record with no warnings or recalls. The brand does not currently hold third-party testing certifications.

About Natural Vitality

Natural Vitality is a supplement brand founded in 1982. It is now owned by parent company Clorox. The brand focuses on providing products designed to support relaxation and overall well-being. Natural Vitality has been in the supplement market for over 40 years, establishing itself as a recognizable brand.

Product Specialization

Natural Vitality specializes in magnesium supplements and products designed to promote calm. Their most well-known product is Calm, a magnesium supplement available in various forms, including powder and gummies. The brand focuses on providing solutions for stress relief and relaxation.

Testing & Certifications Explained

Natural Vitality is GMP Certified, meaning they adhere to Good Manufacturing Practices set by regulatory bodies. However, no third-party testing certifications were found. This means that independent organizations are not verifying the quality, purity, and potency of Natural Vitality's products. Consumers should be aware that while the company may conduct its own testing, there is no independent confirmation of these results.

How Natural Vitality Compares

Compared to competitors like Thorne Research (trust score 95/100) and NOW Foods (trust score 88/100), Natural Vitality's trust score of 70/100 is lower. Thorne Research and NOW Foods both have extensive third-party testing and certifications, providing a higher level of assurance to consumers. Other brands in the magnesium supplement category include NutriSense, which also emphasizes third-party testing. 'Natural Vitality reviews' often mention the taste and effectiveness of their Calm product, but consumers should also consider the lack of third-party validation.

Buying Guidance

Given Natural Vitality's trust score and lack of third-party testing, consumers should carefully consider their individual needs and risk tolerance. Purchase Natural Vitality products from reputable retailers to ensure authenticity. Check the product label carefully for ingredient information and dosage instructions. There is no 'Natural Vitality recall' to be concerned about.

Frequently Asked Questions

Has Natural Vitality had any recalls?

No — as of 2026, Natural Vitality has zero FDA product recalls on record. They maintain a clean FDA record with no warning letters or significant adverse event reports. Natural Vitality received a trust score of 70/100 from SupplementChecker.

Are Natural Vitality supplements third-party tested?

No — Natural Vitality supplements are not currently third-party tested by independent certifiers like NSF, USP, or Informed Sport. They do have GMP (Good Manufacturing Practice) certification, which ensures manufacturing quality but does not independently verify product contents.

Is Natural Vitality safe?

Natural Vitality received a trust score of 70/100 (grade: B+, risk level: MEDIUM). This score is calculated from FDA records, third-party certifications, adverse event reports, and transparency practices. No FDA warnings or recalls are on record.

Is Natural Vitality a good brand?

Natural Vitality scores 70/100 (grade: B+) — this is an average score. There may be room for improvement in testing transparency or certifications. They do not currently hold third-party testing certifications like NSF, USP, or Informed Sport. No FDA warnings or recalls found.

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How We Calculated This Score

Every brand starts with a baseline score of 70/100.

Points added for: Third-party certifications (NSF +15, USP +15, Informed Sport +10), publishing lab results (+10), clean regulatory record (+10), 10+ years in business (+10), organic certification (+5).

Points deducted for: FDA warning letters (-25), product recalls (-20), high adverse events (-15), no third-party testing (-15), proprietary blends (-10), no GMP (-10).

Score is capped at 0-100. Grade and risk level are derived from the final score.

All data sourced from FDA.gov, Health Canada (LNHPD / recalls-rappels), NSF.org, USP.org, and publicly available brand information. Last updated: 4/9/2026.

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